Alex Mackay.

Product lead across
strategy, design & applied AI.

I turn complex business problems into clear product decisions, thoughtful interfaces and working prototypes.

Let’s talkSee selected work

Working independently through Revarc.

Alex Mackay

What it means for your business.

Growth, speed and a better way to work.

Qualified pipeline

Rest Easier

£1.2m

Generated through a GTM engineering system.

Explore the work

Organic traffic growth

Townsend Plumbing

50%+

Alongside appearances in AI search results.

Explore the work

Open new revenue streams

Shape a new product or service around a real customer need, with a clear proposition and route to market.

Get to market sooner

Make the important product decisions early. Test a working first version before committing to a bigger build.

Give your team time back

Connect information, simplify handovers and automate repetitive work so people can focus on the decisions that matter.

What I bring.

From an unclear problem to something people can use.

Product direction

Understand the customer, define the problem and decide what is worth building. Turn an open brief into a clear proposition, priorities and a first version.

  • Product discovery
  • Product strategy
  • Proposition design
  • Prioritisation

Web, product & workflow design

Design websites that make a business clear and its services easy to enquire about. Make complex software easier to use, from the information structure to the detail of each interaction.

  • Web design
  • Responsive websites
  • UX/UI design
  • Interaction design
  • Workflow design

Applied AI & integrations

Design useful AI experiences, from website chatbots to agent workflows, with clear tasks and human review. Connect customer enquiries through WhatsApp Business integration, and build working prototypes to test and refine the experience.

  • Chatbots
  • WhatsApp Business integration
  • Agent workflows
  • Human-in-the-loop
  • Prototyping
  • Evaluation design

Selected work.

Explore the case studies
Rest Easier’s learning portal with life and money topics and illustrated articles.

Customer learning portal

Rest Easier

Employee education

Shaping an employee education platform, from the product proposition to the customer experience and AI-assisted publishing workflow.

Product definition · UX/UI · Publishing workflows

View case study
Auda adviser workspace showing Thomas Hartley’s case and the next action.

Adviser workspace

Auda

Financial-adviser software

Defining adviser workflows and designing how connected information, documents and next actions fit into an everyday workspace.

Product direction · Workflow design · UX/UI

View case study
Townsend Plumbing’s website with its chatbot open, showing suggested questions and an enquiry hand-off.Enlarge

Townsend Plumbing.

Web design and a connected enquiry experience for a local service business: clear service pages, quote forms, a website chatbot and a direct WhatsApp hand-off to the team.

Organic traffic
50%+ increase
AI search
Appearing in AI search results
  • Web design
  • Chatbot experience
  • WhatsApp integration
Visit the live website
Townsend Plumbing’s live website with the website assistant open.

The experience
behind the work.

Over three years building Revarc, following roles in product marketing, technology consulting and enterprise software.

More about my skills
RevarcFounder · 2023–present

Product direction, design & delivery. For over three years, I’ve worked directly with founders, stakeholders and product teams to turn business needs into useful products and services.

  • Lead discovery, clarify goals and align stakeholders on what to build.
  • Define product scope, priorities and practical delivery plans.
  • Design user journeys, workflows, websites and product interfaces.
  • Create and test prototypes, direct AI-assisted implementation and coordinate delivery.
  • Gather feedback, refine the experience and support teams putting it into use.
Product marketing & go-to-marketProductsup · Scaleflex

Product marketing and go-to-market work. Understanding audiences, sharpening propositions and explaining why a product matters. That commercial perspective informs my product work today.

Technology consultingBCG Platinion

Technology management consulting. Structuring complex business and technology questions, working through constraints and helping stakeholders make informed choices.

Enterprise technologyCheck Point · Canonical · Smartsheet

Security engineering at Check Point; enterprise software sales at Canonical and Smartsheet. Understanding technical products, translating customer requirements and connecting technology choices to business needs.

Let’s work together.

I’m interested in product-team roles, fractional engagements and focused projects where I can help shape and make the product.

alex@revarc.ai Start a conversation